Canada's Science World Museum Has Some Brilliantly Clever Ads

Illustration for article titled Canadas Science World Museum Has Some Brilliantly Clever Ads

Most museums content themselves with advertising whatever new exhibit they currently have going on. Science World, located in Vancouver, tried something different — actually, they tried a lot of of things different, and the results are some of the greatest, most clever ads we've ever seen.

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Illustration for article titled Canadas Science World Museum Has Some Brilliantly Clever Ads

They primarily seemed to use billboards and signs, like in the ads above, but that's all. They also had an ad drive around town...

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Illustration for article titled Canadas Science World Museum Has Some Brilliantly Clever Ads

...a rather eye-catching street sculpture...

Illustration for article titled Canadas Science World Museum Has Some Brilliantly Clever Ads

...and even free balloons for the kids!

Illustration for article titled Canadas Science World Museum Has Some Brilliantly Clever Ads
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These are just a few of our favorites — for a larger gallery, head over to Anakin SkyToad's Imgur collection here.

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DISCUSSION

damsel-with-a-magnum
damsel.with.a.magnum

I love seeing Vancouver in io9's posts! However, i have a small (and trying hard not to sound snippy or picky) request. I've slowly been increasingly mindful of how headlines will often refer to Canada (a term describing 3,854,085 sq mi of land that is variably populated). We have a few actual big cities, and certainly more than one science centre, but on occasion, a headline will make it sound like we've just the one. Also, I'd say that (especially after the 2010 Olympics) io9's generally knowledgeable readership would recognise Vancouver as a city in Canada. I guess it's sort of like if I saw an article about "an American museum features anthropologists' theories on prehistoric beach wear," it could be the difference between Gary, Indiana, and New York City...

Then again, there's also a Vancouver in Washington, so maybe this is just a pointless rant. In any case, I love io9 and suppose that some of its readers on either side of the border might feel that the broadness of reference to such a specific location was like dumbing down a description.

I'm not irritated by it necessarily, but I do feel that the vagueness of it isn't really needed. Sorry for my long winded post; it's an odd request to articulate!