Bradley Cooper hawks the pill that will let you access 100% of your brain/kill you

How did we miss this amazing film? Watch the viral for Limitless, a movie about a copywriter who discovers a top-secret drug which bestows him with super human abilities. But with a few small side effects - like death.


This is the first real look at Limitless, which is being directed by Neil Burger (The Illusionist). It stars Bradley Cooper, Anna Friel, Abbie Cornish and Robert De Niro. The premise is fairly simple, a man finds and mines a wonder drug. But the side effects are pretty intense, as you can see from this commercial.

Either way this is the first we've heard of this and we're already very interested. Look for it in theaters March 18, 2011.


Ghost in the Machine

I've noticed cheerful music in medicine commercials usually means bad potential side effects. I know it's part of the psychology of marketing but it still irks me.