A chic survival kit for the impending apocalypse

Illustration for article titled A chic survival kit for the impending apocalypse

Mexican branding firm Menosunocerouno shows off its eschatological advertising with this elegant little "survival gift kit" celebrating the end of the world in 2012.


From the makers of the kit, who call it "Modern Mexican design for the end of times":

If the world ends this year, we better be happily ready. Expecting a beautiful chaos, MENOSUNOCEROUNO created JUST IN CASE, the perfect brand for the end of times. A brand that covers all your basic apocalyptic needs. Our survival kit re-packages a collection of iconic products from Mexico to enjoy in no particular order . . .

01 - Chocolate Abuelita: Dark chocolate laced with cinnamon and covered in sugar. With more than 70 years in the market, this classic delight will make you feel well under any circumstances.
02 - Doméstica Yellow Notebook: A design classic from Monterrey. Tell the story, write like John, draw like el Bosco, or use it to start a fire.
03 - Simple Knife: Clean affordable design, a minimal hunting tool for animals or zombies.
04 - 40 Emergency Black Matches: Start a fire, get warm, light your way with style. Black is beautiful.
04 - Xtabentun D'aristi: Original Mayan liqueur from Casa D'aristi in Yucatan, one of our favorite brands of 2011. Celebrate like the old times!
05 - Basic Water: Drink wisely, survive up to ten days with one liter.

Illustration for article titled A chic survival kit for the impending apocalypse

I think they forgot the mini chainsaw.

via Behance

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Train Dodger

What I REALLY want in my bug-out bag:

1x Canteen/Thermos

3x Water Treatment tablets/drops

1x UV Water sanitizer

2x 24-Pack of Alkaline AA Batteries

1x Pack of Sanyo Eneloop rechargeable batteries + Charger

10x Emergency Ration Packs (sealed in foil)

1x Tactical Flashlight (preferably one with a Cree LED diode in it, and multiple brightness settings to conserve power or emit blinding rays of light)

5x Road Flares

2x Medical Kit (must include surgical tools, suturing equipment, bandages, bandage tape, tourniquets, antiseptics, potassium iodide tablets, painkillers, et cetera)

1x Camp Knife (something really big and heavy that I'd trust my life with; a knife tough enough to split wooden logs, basically a sharpened prybar like a Becker BK9)

1x Sharp Knife (a light yet durable knife for doing delicate work with; basically, something lighter than a full-fledged camp knife that I keep sharp and use for cutting rather than hacking and chopping)

1x Leatherman Tool

1x Bolt Cutter

1x Portable Whetstone/Sharpening Rod

2x Fire Starter

1x Lensatic Compass

1x Local Maps (preferably folded and sealed in a watertight case)

1x Waterproof Watch (rubber or nylon strap to avoid hot spots in warm weather)

1x Binoculars (compact Steiner)

1x Jailbroken iPhone 4S (in a ruggedized case, loaded with a number of useful apps)

1x Cigarette Lighter Inverter (if you have fuel for your car, you have power for your devices)

1x Siphon Pump

1x Set of Jumper Cables

1x Digital Geiger Counter

2x Two-Way Radio (with throat mics and bone conduction headsets to go along with them)

2x Bundle of 550 Paracord (a must-have item, useful for any number of things)

1x Knitting Needle

1x Roll of Duct Tape (I'm partial to the Nashua tapes made by Berry Plastics)

1x Tub of Zip-ties

1x MSA Millennium Gas Mask

1x PASGT Helmet (you can get them off eBay, surprisingly enough)

1x Revision Eyewear Goggles

1x BDU Belt

1x BDU

2x Pairs of boot socks/underwear

1x Pair of combat boots (Danner, or equivalent)

1x Pair of gloves (Blackhawk S.O.L.A.G.s aren't bad, but they've got a lot of stitching that could come loose; Hatch gloves are even better; modified with conductive thread to work with capacitive touchscreens)

1x Load-Bearing Vest with Kevlar Plates (it's an Eagle Industries Sigma bag, so all this stuff will, with a little elbow grease, technically fit, but it might be better to store some items separately - but close at hand - to avoid having to jumble up and re-pack the contents)

1x Kel-Tec RFB (with Trijicon ACOG sight and back-up iron sights, so no need for batteries to power the optics; compact, accurate, reliable, good firepower)

1x Kel-Tec KSG (because you never know)

1x Kel-Tec PMR-30 (light, 30 rounds, accurate, fiber-optic sights, will kill small game like rabbits)

1x Magazine Loader

6x 30-round Metric FAL magazines (kept unloaded to save the springs; baseplates covered in gaffer's tape and center wrapped in skateboard tape for added durability and grip; each tested for functionality and lightly oiled)

3x PMR-30 magazines (again, kept unloaded to keep the springs from wearing out)

1x 500-round case of .308 (it's like thirty-plus pounds, so to save my back, I'd have to start loading those magazines right away and stuffing them in the vest pouches)

100x 12-gauge shotshells

6x 50-round boxes of .22 WMR

$500 in cash

2x 100-round boxes of .22 LR (alternative form of currency)

Total Load: 100+ pounds (though that will decrease right off the bat, since I'd be taking a lot of stuff out of it and using it immediately; the bag has straps so I can use it as a backpack, but it's very uncomfortable to use that way because it's technically a duffel and lacks a frame; I plan on getting a separate frame for it)

There you have it. The ultimate mall ninja kit, suited for any zombie apocalypse or mutually-assured destruction scenario.