Tucked away in some crazy marketing ploy exclusive app designed to get fans to spend all of their money on new Avengers Blu-rays and DVDs is some very nice Thanos concept art. Behold the macho, ribbed chin of the Avengers' next big problem. This art was hidden inside the Avengers Initiative: Marvel Second Screen Experience, but more importantly this is the first look of Thanos without his hat. Indeed, he looks way scarier bald.

[Via Comic Book Movie]