Hugh Hefner just donated a boatload of cash to secure the famous Hollywood sign's future — maybe he should've taken a Danish architecture firm's lead and turned it into a 300-room hotel.

At the behest of no one, Danish firm BayArch has designed a hotel, wellness spa, movie theater, and nightclub complex that would rest in the footprint of the current Los Angeles landmark. Probably not for those afraid of heights.

(Via Core 77)