Turns out that the revolution of personal transportation vehicles will be televised after all. Plans have been announced to make a reality show out of the contest to win the Automotive X Prize.
The Automotive X Prize, announced earlier this year, is challenging inventors around the world to, in the words of the official website, "inspire a new generation of viable, super-efficient vehicles that help break our addiction to oil and stem the effects of climate change." 111 teams, from 11 countries worldwide, have signed up to compete, and now Juma Entertainment has also signed up - to make a television show of the whole thing. Juma executive producer Bob Horowitz calls the contest "overflowing with television potential," going on to add,
This is true reality TV, complete with colorful characters, ingenious technological triumphs and unanticipated setbacks.
With the demonstration portion of the competition planned for mid-2010, and the winner announced a year from now, Juma is currently looking for a network to buy the show.
X Prize steers to Reality TV [Variety]