This long, glowing corridor that hides monitors in its curves can only be found if you make your way through the madness of the Harajuku district in Tokyo.

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No it's not a spaceship, or a game show set, or even the backdrop to a J-pop music video. It's an immersive advertisement for gaming.

Called the flatflat store, the space was created in a very long, narrow space by Sako Architects to sell game products from NHN Japan. Visitors to the store get instant access to hangame, an online games portal, and hange.jp, a games portal for mobiles. Walk in and use one of the store's big-screen interfaces to the portal, or just open up your mobile device and start playing.

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Of course you'd want to visit a surreal, videogame-esque space in order to play videogames.

Space Invading via Designboom