Worried, like Annalee, that CBS' new Eleventh Hour series is trying to turn America against science with its' ridiculous take on the subject? You're not alone - the world's self-proclaimed "largest biotechnology organization" has created a website specifically aimed at giving the science fact about the show's science fiction. But is this real, or just the latest strange take on ARG advertising?The website, Eleventh Hour Facts, is the work of BIO - an organization that describes itself as
...the world's largest biotechnology organization, providing advocacy, business development and communications services for more than 1,150 members worldwide. Our mission is to be the champion of biotechnology and the advocate for our member organizations-both large and small.
BIO - which stands for Biotechnology Industry Organization, and so is more than just a cute acronym - has been around since 1993, and has a very impressive membership list. So why are they interested in a CBS show about science?
The addition of Eleventh Hour to the CBS line-up caught our eye. This new show brings a creative portrayal of biotech to a wide audience. And like the fantasy of Eleventh Hour, the reality of biotechnology is dramatic and intense, and the discoveries that result are revolutionary. These discoveries are curing debilitating diseases, extending the lives of patients and improving quality of life. They help to heal the global environment by finding better ways to accomplish the tasks that many of us take for granted, like driving to work or cleaning our homes. Biotech discoveries are improving agricultural practices which help farmers produce more food per acre, potentially reducing global hunger. Like the intriguing characters on Eleventh Hour, biotechnology works to solve crises. Our researchers work to unlock the power of nature to produce breakthrough solutions to some of the world's most persistent challenges. However, because this show is a dramatic interpretation of the power of biotechnology, we encourage you to return here to see how the actual science works. Eleventh Hour can take creative license with these intriguing processes to ensure that the dilemma is solved in 60 minutes, but our scientists are working every day to improve quality of life for all of us.
That's right; it's an advertising opportunity for the biotechnology industry, attempting to piggyback off the success of a show that they've clearly never seen (I mean, "intriguing characters"? Come on). This way, CBS gets a PR buzz and so do the mad scientists who're experimenting with killer clones and sheep duplicates or whatever (Check out the page about how science is actually saving the world). Everyone wins! Currently, the site is explaining the truth behind cloning, including a video where founding member of the Coalition for the Advancement of Medical Research, Michael Werner, responds to the first episode's crazy science. [Eleventh Hour Facts]