New HBO vampire series True Blood isn't limited its online presence to ads for fake products and the by-now-traditional ARG; they're also taking a page out've Heroes' book and getting the story started early courtesy of an online comic, The Great Revelation. Find out more and see preview images under the jump.

Serializing a print comic that will also include backstory on the series as well as an interview with the show's creator, Six Feet Under's Alan Ball, Top Cow Productions' True Blood: The Great Revelation aims to fill in some of the history of TruBlood, the show's synthetic blood substitute, as California's "vampire king" visits Japan to meet with its creators.

Following it's San Diego Comic-Con debut, True Blood: The Great Revelation launches on HBO's website July 24th.

Exclusive: "True Blood: The Great Revelation" Preview [Comic Book Resources]