Animal-Cyborg Soccer Slaves Of 2178

This new ad for Puma's v1.08 soccer boot freaks me out. In the year 2178, soccer players will have their legs ripped off and replaced with weird cyber-horse legs, so they can trot around and do kangaroo jumps for the amusement of their beer-swilling orthohuman masters. Until then, the ad says, the closest you can get to being a deformed cyber-beast athlete is to buy Puma's newest model. It's just the latest in a long line of freaky dystopian adverts.


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Annalee Newitz

Totally horse legs. I thought it looked amazingly cool. I want to get me some of them horse legs.