The Stylish New Cruella Trailer Faces the Future

Cruella (Emma Stone) looks nine billion times better in this jacket than in any potential Dalmatian coat.
Cruella (Emma Stone) looks nine billion times better in this jacket than in any potential Dalmatian coat.
Image: Disney
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I don’t know what’s more unlikely: that Disney is making a big-budget, live-action Cruella de Vil origin story movie in the first place, or that it looks so damn good—as good as almost any of the mesmerizingly outstanding outfits Ms. De Vil (Emma Stone) sports in this new sneak peek.

As Charles Pulliam-Moore pointed out with perfect accuracy when the first trailer hit, what really makes Cruella work is how the movie doesn’t appear to be softening the villain’s character, which is unexpected given 1) that’s what Disney did in the two Maleficent films, and 2) Cruella’s villainous plan in 101 Dalmations was to murder an enormous amount of puppies. There’s really no redeeming that, so it’s very wise of the movie to not even try. Instead, the young Cruella tries to break into the cutthroat fashion industry as epitomized by Baroness von Hellman (Emma Thompson), making Cruella—and I can’t tell you how not sorry I am to say this—the underdog, and we all love a good underdog story even when the underdog wants to murder dogs.


Cruella, which also stars Kirby Howell-Baptiste, Joel Fry, and Mark Strong, arrives in theaters on May 28. There’s no word on when or if Disney might also release it on Disney+, but we’ll keep you posted.

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Rob Bricken was the Editor of io9 from 2016-18, the creator of the poorly named but fan-favorite news site Topless Robot, and now writes nerd stuff for many places, because it's all he's good at.


I wonder if they’ll touch on Baroness von Hellman’s background as the sole heir to a vast mayonaisse fortune in this film or keep that as a sub-plot for the sequel.