The idea of an emoji movie is, to quote one colleague, “a nightmare from which we will never awaken.”
It feels like a terrible idea, wrapped in obvious pandering. But, it does beg the question: how would it even work? How do you make a movie about the cutesy images people send to each other billions of times a day?
It’s actually kind of obvious. At CinemaCon 2016, Sony Pictures Animation presented some concept art from the film, which will be released in August 2017. The art revealed that The Emoji Movie will take place inside a smart phone. Yes, the plot is that the emojis inside your phone are alive. Everything starts out in the text app which is the main place emojis live and work. However, by the end of act one, they end up in “The World of the Wallpaper.”