This is simple, charming video, but there's a lot of things worth noting here.
First, there's the emotional element: The three bears in the clip – a sow and her cubs – were captured after they were spotted rooting through household garbage. When animals become so habituated as to venture unafraid into cities and towns, they pose a serious threat not only to humans but themselves. But rather than being "destroyed" (like this bear in Alaska, which was recently put down after falling through a house's skylight), these bears are being relocated far away, in the wilderness. As the cameraman notes, they're being given a new lease on life. Plus, sow/cub dynamics pretty much always tug at the heart strings.