Everyone wants to copy Marvel's multi-layered, money-making set-up. Now Deadline is reporting that Paramount has hired Akiva Goldsman to "ramp up" Transformers output, which means if you thought the Transformers franchise was already stretched to the breaking point, hold on to your hat.

Goldsman will join up with Michael Bay, Steven Spielberg and Lorenzo di Bonaventura as producers. Together they are looking to hire a crop of writers to build, "a potential multi-part Transformers sequel, and come up with potential spinoff films."

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What really sucks about all this is Transformers are actually great. The characters, comics and cartoons are great. There is a world there, but instead the creators of the movie franchise have been more than happy to just wave an American flag behind a bunch of caricature creations. These aren't fleshed-out characters, these are nonsensical masses of writhing metal used to frame a scene so a woman in short shorts can walk past a sunset.

That being said, it could be cool to see the Transformers team up with GI Joe, but I'm more worried it will ruin the GI Joe world that only recently got better in the last film. Ah, well. You can't fight the big payday, and Transformers delivers, somehow. Almost every time.