These strangely decorated, brightly-colored buildings in El Alto, Bolivia, are the early examples of a new Bolivian architectural style, started after the election of President Evo Morales Ayma in 2006, when the national pride became more important than ever. Appropriately, they are called cohetillos — "spaceships."
The key architect behind these so-called cohetillos is Freddy Mamani Silvestre.
There are more than sixty buildings in the city designed by Silvestre, so he's definitely in the same group with Oscar Niemeyer and Antoni Gaudí, who also changed (or defined) the look of a whole city.
Most of these ornated homes are owned by a single family and have at least five stories: shops on the first, a two-story high salon, apartments on the third and fourth stories, and the owner's penthouse on the top.