The latest character killed on Game of Thrones (don’t worry, we won’t spoil it yet just in case) certainly caused a roller coaster of reactions. First was the shock, then the tears, followed by anger, acceptance, and eventually, memes. Now, the death is a pop culture staple and the creators are sorry.

Showrunners David Benioff and Dan Weiss appeared on Jimmy Kimmel Live Tuesday to apologize for the death of you know who, but they did it with a very clever spin.

In the past several days, you’ve at least seen the images of Hodor’s face in elevators and stuff, right? This is becoming a thing and it’s a very funny way for Benioff and Weiss to tackle it. I know I’m going to hear “Hodor!” at some point.

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[Jimmy Kimmel]