Pinterest—the mason jar lobby’s most effective propaganda apparatus—is an aggressively wholesome social platform. It’s The Container Store of social networks, but past the arrangements of DIY barn-wedding souvenirs, there’s another Pinterest, one focused on surviving doom.
Activists championing organic foods have found support among preppers. They're sympathetic to the "government is a conspiracy and corporations are evil" idea. But what really made preppers into anti-GMO food activists is their desire to have a healthy post-apocalyptic lifestyle.
For preppers who think they have it all, check out this sweet jacket designed by Marie-Elsa Batteux Flahault. For a single item of survival clothing, it's got pretty much everything you'll need for when shit hits the fan. Just don't expect it to be effective.
Even as the U.S. is lashed by hurricanes and tornados, the disaster that most people worry about isn't a super storm. It's economic collapse. How do you prepare for a catastrophe like that? We asked a founder of the American Preppers Network, as well as economist Brad DeLong. Surprisingly, they agreed on an answer.