At last summer’s San Diego Comic-Con, Mattel announced that it would be making a special line of Barbie figures featuring characters from the upcoming Batman v Superman film. And since the movie’s premiere is just over a month away, the Batman version has just appeared on Amazon.
Fifty-seven years after first giving little girls an unrealistic representation of what a woman’s body should look like, Mattel is finally introducing three new versions of the iconic doll featuring tall, petite, and curvy body types.
The trailers for Batman v Superman: Dawn of Justice have revealed there will be some truly epic battles playing out between the Dark Knight and the Man of Steel, but deep down there’s a part of me who would find it just as entertaining if the two battled it out like a pair of Rock ‘Em Sock ‘Em Robots.
When is the ideal time to start your child on the path to a comfortable and mostly satisfying career as a developer? High school? Grade School? Fisher-Price thinks preschoolers should be introduced to the problem solving skills they might one day need to be a great coder.
Wanna see a fever-pitch corporate brawl? Let the rights to a franchise like the Disney princesses go up for grabs.
For this weekend’s Sunday Matinee, we’re going back to 1987 for Masters of the Universe. This live action adaptation of the Mattel franchise was a critical box office failure, but for b-movie campiness? You can’t get much better.
For decades the number one way kids learned about barnyard animal sounds was through a See ‘N Say. They’d point that arrow at a specific animal, pull a lever, and hear a pig, cow, or other beast. So wouldn’t a See ‘N Say then be the perfect way for kids to learn about Star Wars?
Earlier this year at San Diego Comic Con, Mattel and DC came together to share with the world a nightmarish vision: a set of Thomas the Tank Engine toy trains that were actually train versions of DC superheroes. We thought they were safely confined to convention exclusives, but you can’t keep monsters contained for…
DC’s new kid-focused, female-led superhero line Superhero Girls is heading to toyshelves soon. A new interview with the range’s designers reveals that first, the toys had to be tweaked to be a bit more heroic: at the behest of the little girls they’re aimed at, as well as a team of “feminists, bloggers, and academics”.
Odds are the toys you loved as a child are gone. Either your parents still have them, someone threw them away or they magically disappeared. Now that you’re grown up though, if you want to relive those memories, a new Mattel art show will let you do just that.
When Yvonne Craig made her debut as Batgirl for the third season of Batman, she dazzled the streets of Gotham in a ridiculously glitzy Batsuit. Now that we’re finally getting merchandise based on the classic show, Batgirl is heading to the toyshelf at last—and she’s as wonderfully glitter-laden as ever.
DC’s cadre of heroes and villains have been mashed up with a lot of things over the years. But transforming them into the wide-eyed, slightly creepy locomotives of Thomas the Tank Engine makes for a toy that is equal parts laden with animated nostalgia and sheer, nightmarish terror.
After many years, Mattel no longer has the rights to make Ghostbusters toys. Diamond Select are picking up where they left off with a new line of toys, but before the era of Mattel is over, there’s one parting gift: and perfectly, it’s the dearly missed Harold Ramis.
Realizing perhaps that the bar for films based on toylines had been raised by The Lego Movie, Sony has asked Diablo Cody to take another pass on the script for the live-action Barbie film. This is nothing but good news.
Yeah, you read that right. Mattel, begrudgingly admitting that maybe, just maybe, girls also like superheroes, has turned its flagship doll character into one herself. Thus when someone is in trouble, Barbie transforms from her ordinary, blonde, pink-wearing self to a super... blonde, pink-wearing superhero, I guess.
It was roughly 35 years ago that Mattel decided to do its own action-adventure toyline, to make up for its decision not to do Star Wars toys in 1977. In an exclusive excerpt from the book The Art of He-Man and the Masters of the Universe, we've got exclusive early sketches, plus the first He-Man pitch memo!
Three years in the making, Mattel's new BOOMco series of blaster guns are aiming at the nerf gun juggernaut. Maybe they'll even take it down. Apparently these blasters don't just look pretty — they aim straight. Plus they come with a cutting-edge new kind of toy ammunition.