Steven Spielberg's BFG Is Taking a Box Office BeatingJames Whitbrook7/03/16 5:00pmFiled to: BFGThe BFGBox OfficeMoviesSteven Spielberg39611EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkCritical reaction to Steven Spielberg’s traditional take on the Roald Dahl classic The BFG has been positive, if mostly ambivalent. The same, sadly, can’t be said for its reception at the box office, where it is setting the world on fire with all the force of the dampest squib.AdvertisementReports for the first three days of the weekend box office for this bumper holiday period in the US have started to come in, and The BFG is not painting a pretty picture for a $140 million movie, especially one from a filmmaker like Spielberg. Deadline reports that over the three days since its launch on Friday, BFG has brought in a grim $19.6 million. That means it’s struggling to compete with the continual dominance of Finding Dory (which raked in another $42 million this weekend) and even newcomers like the turgid Legend of Tarzan or cult favorite threequel The Purge: Election Year, which toppled BFG for second and third place respectively with openings of $38.1 million and $30.9 million.AdvertisementThat’s really not great, and sad for what is apparently still a decent, fantastical kid’s movie—even sadder for Spielberg, who directed it as a passion project alongside producers Kathleen Kennedy and Frank Marshall. Alas, it looks like The BFG won’t be joining the ranks of Spielberg’s many blockbuster successes.[Via Variety]James Whitbrookjames.firstname.lastname@example.org@JWhitbrookJames is a staff writer for io9. He reads comics so you don't have to—but sometimes you should anyway!