Aside from Hello Kitty, it’s hard to think of a character whose image has been slapped onto more products than Star Wars’ R2-D2. Everything from oven mitts to coffee makers bear the little droid’s likeness, and now you might even see him pop up on construction sites as an officially-licensed tape measure.

Created by ThinkGeek, this version of R2-D2 doesn’t bleep, bloop, or even roll around. Because in lieu of legs, it has a 22-foot long extending tape that’s marked in inches, centimeters, but unfortunately not parsecs. For $25 it’s probably not quite as durable as the Craftsman tape measures you’ll already find on a construction site, but Star Wars fans, whose credit cards are probably already at the ready, aren’t going to care.

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[ThinkGeek]