Would you recognize the grimy, gravelly voice of the snap-brick Dark Knight if you got a weird-ass phone call asking about an inventory of playthings? Two employees at a British toy store sure didn’t.

Lego Batman lead actor Will Arnett did an interview for the BBC Radio 1, during which he took a stab at the recurring AlphabetiCall segment. AlphabetiCall tasks guests with having a conversation with strangers where their sentences need to start with each letter of the alphabet, in order. It’s a pretty funny bit of improvisation, which makes the shameless marketing easily to swallow.