R-rated animated films are so rare, one theater made a very big mistake with a new one. They played the trailer for the gross-out, R-rated CG film Sausage Party with Disney/Pixar’s PG-rated Finding Dory, and audiences were not pleased.
The Brenden Concord 14 in Concord, California, was the offending theater and offered up an apology for the mishap after many filmgoers complained. The theater chain’s VP of operations, Walter Eichinger made this statement to the East Bay Times:
Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last-minute groups wanting to see Dory,”
Oh, so it’s DORY’s FAULT HUH?!?!
The wrong movie was started by mistake. It was caught soon, but not until the trailer played. We regret it, apologize for it, and we are not happy that it happened. We fully realize this trailer is not appropriate for Dory and we would never schedule something like that. The trailer for Sausage Party is not and never has been scheduled with Dory.
To be fair, it probably was an honest mistake. A funny one for sure, but understandable.
There hasn’t been a wide-release R-rated animated film since South Park in 1999. You have to imagine many theater employees weren’t even been born when that happened. There are 17-year-olds who have literally never lived in a world where animated films released on thousands of screens aren’t automatically for kids. So, yeah, this makes sense.
Here’s the green band trailer for Sausage Party that most likely played in that theater. Thankfully it wasn’t the red band.