While most promos for movies use footage from the actual film, this Japanese promo for Big Hero 6 takes a different tack, using hand-drawn animation to highlight the emotional relationships at the center of the film. After watching this, I need a big Baymax hug.

Comedian Tekken, who makes flipbook-style animated shorts, put together this promo, which centers on Hiro's relationships with Tadashi and Baymax. Like so much of Big Hero 6, it's bittersweet, and a wonderful tribute to the non-superhero side of the movie.

[via Anime News Network]