There are a million reasons to love Duncan Jones' incredible indie flick Moon, starring Sam Rockwell as an abused Lunar Industries worker who discovers his life is not what it seems. Still, you'll be surprised how amazing the movie looks when you read Dave Addy's essay about fonts in the movie, which reveals a lot more than you'd expect.
And just FYI, when you look at that logo above, Addy notes that "it doesn't get more Eurostile Bold Extended than that." So right.
Previously, Addy analyzed all the incredible uses of Futura and Gill Sans in the movie 2001, which is packed with incredible typefaces that are actually relevant to the movie's plot. Then he turned his eye to the fonts of Moon, which of course include things like the robot GERTY's emoji as well as a lot of weird products that Sam uses in his lonely Lunar Industries habitat.
Here's a great moment from the Moon essay, where Addy discovers that the set designers used what seems like an ironic future-space device — and it turns out to be a real product:
After his shower, Sam gets his hair cut by GERTY:
GERTY is using a futuristic vacuum-based device to suck up Sam's hair and cut it to the perfect length. You can just make out a Lunar Industries logo on the device's hi-gloss handle:
Here's how the device looks in close-up:
HANG ON A MINUTE. What's that written on the transparent plastic tube?
Crop. Zoom in. Move left. Zoom in again. Enhance.
That embossed text appears to say:
Is this the Moon production team saying that at some point in the future, haircut.com will be purchased by a futuristic hair-cutting company who make robotic trimming devices?
No, dear reader, it is not. Because that future is already here. TODAY.
It turns out that haircut.com is the present-day home of RoboCut Inc.:
…and that RoboCut Inc. are the makers of the RoboCut DIY:
That's right – the product you see in Moon is a product you can buy yourself today, for only $59.99 (including free shipping).
Want to know how the RoboCut works? Here's RoboCut founder and inventor, Dr. Alfred Natrasevschi, to explain:
You absolutely must while away your afternoon reading the rest of Addy's hilarious and wonderful post at Typeset in the Future about how much a simple font can affect an entire movie's design and feel.