Variety has a fascinating profile on the visual effects company Prime Focus World, which threw its lot in with Sin City: A Dame to Kill For in a gamble designed to raise its profile and bring in money. It did not work out that way.
The company begain in Mumbai, founded Namit Malhotra in 1997. As Prime Focus Limited, the company had great success in India, offering the country its first high-end finishing system, first scanning and recording system, first DI (digital intermediate) system, and was the first in India to operate a motion-control rig. As recently as last year, they were being called a "force to reckon with Hollywood."
But as Prime Focus World (PFW) expanded into Los Angeles, Vancouver, and London, things started to go very wrong. PFW started by building infrastructure in Los Angeles just as the recession hit and VFX companies were generally shrinking. The whole industry was volatile. But Malhotra told Variety that it wasn't just timing that hurt them: