Credit: Disney Cruise Line

Disney’s latest Marvel cash-grab shows they aren’t content with their superheroes dancing on ice, taking over the Tower of Terror, or being weirdly cross-promoted by General Hospital. They now want us to take treks out into the middle of the ocean with them.

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Disney Cruise Line recently announced they’re added a “Marvel Day at Sea” to several of their cruises out of New York. During these daylong onboard adventures, kids can spend a day hanging out with Captain America, Thor, and Spider-Man, and parents can quietly head to the spa because The Hulk’s probably a good-enough babysitter.

It just shows how much of a money-making behemoth Marvel has become for Disney ever since the Mouse bought them for $4-billion seven years ago. Marvel films continue to meet and/or break box office records, and in 2013, Spider-Man alone brought in more than $1.3-billion in licensed sales. Frankly, I’m surprised Disney waited this long to add a full day of Marvel stuff to some of their cruises.

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Of course, we’re really still seeing the beginning of what Disney could really do with Marvel marketing. You’ve also got the not-quite-confirmed Marvel land at Disney’s California Adventure, beginning with the redesign of Hollywood Tower of Terror as a Guardians of the Galaxy ride. It does run the risk of becoming too commercialized, leading to audiences getting really, really sick of superheroes, but I don’t imagine that happening for awhile.

The “Marvel Day at Sea” cruise trips start in October 2017.

[PR Newswire]