The Denny's/Hobbit second breakfast cross-promotion makes a weird kind of sense, even if it forces us to link J.R.R. Tolkien with Moon Over My Hammy. And the Hobbit slot machines have landed the movie's producers in hot Mordor with the Tolkien Estate. But are there other, even more bizarre cross-promotional possibilities that the Hobbit licensing team hasn't tapped? The Photoshoppers at the Something Awful forums try their worst to come up with sacrilegious Middle Earth marketing.
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