This week New Zealand, will host the premiere of Peter Jackson's The Hobbit: An Unexpected Journey. Which means the tornado of marketing insanity has been set loose on the Shire leaving absolutely no Kiwi un-swaddled by an Elven cloak. Here's what it looks like when Warner Bros. buys an entire town.
We've all seen Air New Zealand's adorable fight safety video (featuring Jackson himself!). Well today, the airline revealed an entire plane painted up like a Hobbit movie poster.