Occasionally you hear of science experiments in which the experiment itself is much more interesting than the result. For example, there is a whole genre of experiments which involve putting animals on turntables and spinning them right round, baby, right round. And yes, it's actually important.
Have you heard that old saying that the journey is more important than the destination? Ninety-nine times out of a hundred it's crap. Especially in science. Although, yes, it is important to make sure the experiment is conceived and set up correctly, it's the results that everyone is waiting for. And yet, there are some experiments where you just can't muster the will to care about the results. You just wanna know how they do it. A classic experiment like this is testing octopuses for personality. Only slightly behind that is testing guinea pigs for motion sickness.