I have burning visions of Apollo 18 becoming one of the most misunderstood movies in history. It purports to be the "real story" of why humans never returned to the Moon, and is artfully recreated from footage that looks ripped directly from the mid-1970s motion-capture cameras that supposedly filmed it. Years from now, conspiracy fans will be trading the choicest bits of footage from Apollo 18 on YouTube, fooling millions of people into believing the Moon is anything but empty.
Perhaps anticipating this, the filmmakers have created a website at LunarTruth.com — an URL which is advertised prominently at the beginning and end of the film — which is cleverly vague (unless you click the not-so-hidden Easter Egg, in which case you get the usual viral nonsense). My point is, this movie is a perfect storm for conspiracy lovers online. It has government conspiracy, space conspiracy, 1970s-era military conspiracy, and a supposed conspiracy around the release of the film itself. NASA's public concerns about the film have only fanned the flames, given that Apollo 18 already purports to be censored by the government.