5 reasons you should check out this book trailer from the creator of HeroesCharlie Jane Anders7/30/10 12:30pmFiled to: book trailersBooksHeroesPublishingWritingtim kringDale PeckOvermindtweetFb70EditPromoteShare to KinjaToggle Conversation toolsGo to permalink Tim Kring created Heroes, the show that blew our minds for one season, then tried our patience for three more. And now his long-awaited book project Shift is coming out. Here are five reasons you should watch the book trailer.1) It's our glimpse at the future of book pitches. Famously, Kring and his co-author Dale Peck sold the book without having written any of it, which is still somewhat unusual in fiction publishing. They had just 25 pages of material finished, which presumably included a rough outline as well as sample pages. Kring's television credits probably helped to sell the book, but apparently the deciding factor was the promo video that Kring and Peck put together for the as-yet-nonexistent book. The video was only available on a password-protected website, and it was so slick it won over publishing pros, resulting in a $3 million advance. We have no way of knowing if this new book trailer is the same as the video that made the sale, but it's probably at least somewhat similar. So it's worth watching to see just how jazzy a book video has to be to spur such a hot bidding war.