After more than a week, DC Comics have responded to Marvel's criticism of their Blackest Night ring promotion... by doing it all over again, and making it easier for retailers to take advantage of the offer.
Despite Marvel's offer to exchange the covers of 50 promoted comics for one of their own comics and Marvel Vice President Tom Brevoort's Twittered commentary about the promotion (including the phrase "we're in the business of selling content rather than Cracker Jack prizes," which of course explains the 54 variant covers they're selling in April. Amongst those 54, over 20 are special Iron Man covers for comics that don't actually include Iron Man inside. Do covers count as content? U Decide), DC have apparently missed the memo that the promotion was destroying comics. How else to explain this announcement on the official DC blog yesterday afternoon?: