The entertainment industry descended on San Diego like an alien mothership, hoping to refuel with precious buzz. But there were some movies and entertainers that people talked about more than others. Here are 10 winners of Comic Con's buzz wars.
People talk about Comic Con as the place you go to create the next geek-entertainment sensations — and it's definitely true to some extent. But it's by no means that simple. Nerd tastemakers do get their first look at the next summer's movies, and they do start spreading buzz — but the event is probably best at helping smaller projects get more exposure. If a movie, TV show, comic or novel goes into Comic Con with tons of buzz already, the best you can hope for is simply to keep the momentum going.
Look at last year — Comic Con 2008 had a clear winner (Watchmen) and a clear loser (The Spirit). And the bad exposure at Comic Con definitely hurt The Spirit, but it's hard to argue the event helped Watchmen all that much. Meanwhile, Star Trek stayed away from Comic Con 2008, and did better than almost any movie that actually did panels there. (Looking back, Wolverine did a panel, and it grossed less than Trek domestically.)