It's time to monetize your datastream. You're generating all this data while you surf the web: what you buy, what you read, where you work, where you vacation, your current favorite music/video, where you bank, and of course what you're talking about in email. Shouldn't there be some way to commoditize all that? I mean, shouldn't you be putting all your personal web data together into a handy UDP, or unified data profile, and selling it to the highest bidder? Absolutely. And in the year 2024, a nice company called Datapoints wants to help you to do just that. The Datapoints site, written in hilarious biz-speak, is one of the only deliberately science fictional corporate websites I've ever seen.

Here's what you'll get from this fictional company:

The DATAPOINTS Active Privacy® System allows members to control who sees and analyzes their unified data profile (UDP). In return DATAPOINTS® members receive an ongoing income stream based on the detail, purity and 'interestingness' of their UDP.

Of course there's a kiddie version, so you can start selling your kid's UDP. And then there are a lot of peripherals you can buy to spice up your UDP. For example, there's the home retinal verification scanner.


A kind of dystopian mashup of Choicepoint and Google, Datapoints comes from a future where Big Brother has been privatized and made "fun." If you're irritated by corporate-speak and web industry jibber-jabber, you've got to check this out.

Datapoints [corporate website]