Last week we asked you which science we should "punk" next because cyberpunk is, well, not very hardcore any more. And here's proof. We've rounded up six commercials saturated in cyberpunk imagery, including ones for a Hummer SUV, Phillips razors, Mountain Dew, a dairy company, and of course the PS2. I think it's safe to say that once SUV manifacturers and Mountain Dew are using cyber imagery in their ads, it's time to punk something else. Here you can see the ad for the SUV Hummer: The blur of techno-gear in a stark metal landscape isn't just cyberpunk, but it's also a little bit electronica — for the geriatric raver console cowboy in you. Five more commercials below make it even more obvious that cyber hasn't ever been less punk.
Sure these ads are creative, and there's nothing wrong with getting inspiration from cool punked-out scifi subcultures. But once the subculture is smooshed all over SUVs and razors? Then it's just a hollowed-out shell of itself being used to sell stuff. Old-school cyberpunk novels are still great, but today's cyber is VH-1 material at best.