The SciFi Channel aims to be a "category killer," says EVP of marketing Adam Stotsky. That phrase is usually used to describe giant-assed retailers like Wal-Mart, which smush more specialized stores. But Stotsky means it the opposite way: the specialized SciFi wants to bust out of its category and into the mainstream, hitting people who watch Heroes and play Halo but aren't science fiction fans. [BrandWeek]